Brand image and website
Client
Deliverables
Context
Atoka Cranberries, a major Québec-based cranberry processor, wanted to update its website by making it responsive. Dyade also designed the packaging of all the company’s products distributed in most supermarkets. As part of this project, the packaging had to be adapted to various formats and flavours.
Process
The creative synergy between our Branding and Web Design teams enabled Atoka to launch a new website tailored to various platforms. As the company also wished to promote its products and drive the user experience, Dyade revamped the web content to showcase the company's products and created relevant taglines in both official languages. The newly restructured information enabled Atoka to establish a strong identity, highlighting its product line as well as recipe ideas designed and produced by Dyade.
Dyade also designed the packaging based on the company’s logo. The slogan “Real Red Taste” was also developed to emphasize the fruit’s benefits and authentic flavour. Dyade supervised the package printing process.
Result
A website and packaging that stand out and are prominently featured on the market.
