2019 Annual Report
Client
Deliverables
Context
For its 100th anniversary, Tourisme Montréal commissioned Dyade to produce its latest annual report. The organization wanted to celebrate its recent achievements, take stock on its initiatives over the past century and reassert its role as a unifying force in the tourism industry. A balance had to be found between celebrating the 100th anniversary and highlighting the 2019 Activity Report.
Process
Dyade and Tourisme Montréal worked closely together to cohesively integrate the theme of the 100th anniversary and underscore the team’s contribution in every section of the report. Archival photos also helped connect the past and the present throughout the document. While the visual aspect was designed, Dyade’s linguistic services were mandated to write the message from the CEO, develop the theme and revise the texts.
Result
A report that is clean, easy to read and full of visual elements, and that showcases Tourisme Montréal’s role as a unifying force and its contribution to the promotion of the city over the past century.
